Designed to accelerate your career into executive leadership.

Designed for professionals looking to advance their careers while managing change and complexity, the Executive Accelerator course will help you navigate the critical transition from successful professional to strategic leader by taking lessons from the global sport business.

This $500B sport industry is undergoing a major transformation fuelled by fast tech adoption, mounting community pressure and a new generation of athlete, fan and consumer. The future decision makers and shapers of this industry need to be skilled in leading with purpose and through complexity, taking calculated risks and reading the play in a changing context whilst also being ready to scout, adopt and embed a culture of innovation.

Key Benefits

The course is set in the two cultural and sporting powerhouses of London and Manchester. You will spend two full days in the nation’s capital, networking with peers, delving into leadership theory, meeting City Football Group executives, and visiting a leading sports venue. Then travel to Manchester, where you will hear from more inspirational speakers, go behind-the-scenes at the Etihad, and participate in workshops to develop your leadership skills.

Topics will address the issues facing the sport world, writ-large, and be relevant for personal growth and application to a myriad of organisational contexts. Case studies, guest speakers from the wider world of sport as well as City Football Group, plus unique experiences in the setting of the current Premier League champions will result in insight, learnings and self-reflection that can be applied to your career and organisation.

Be part of a global alumni network, with ongoing access to masterclass lectures from CFG and sport executives and other networking opportunities.


The programme is carefully curated around six themes predominate in the sporting business that reflect the critical aspects of being an industry leader today.

Creating a vision
Drawing on insider insights from those behind the rapid growth of City Football Group, learn what it takes to create an ambitious vision and to inspire others to share in it. Gain the tools to develop your own vision, uniting the aims, purpose, values and market potential of your organisation or team.

Planning for success
Enhance the skills that underpin business planning and negotiation, from developing commercial agreements to building strategic partnerships. Discover the art of writing a long-term business plan, stakeholder management, and the importance of good governance.

Communicating your brand
Understand more about your personal and organisational brand and how this is relayed to the world. Discover the latest in marketing and communication practice, and how sponsorship and collaborations can augment your brand.

Managing a winning team
Discover how high-performing teams are created, whether a squad of elite athletes or a corporate department. Exercises will help you understand your team and how to develop and maintain a winning mentality that fosters and recognises the contributions of all its members.

Building self-insight and resilience
Gain insights into your personal leadership style and what really makes you tick, and how to harness this in your future career. Reflect on how you respond in different scenarios and what you need in order to stay steady and focused in a rapidly changing world.

Leading for change
Leaders make change and manage change. Discover how to maximise your impact whatever your position or seniority level and bring others with you. Hear about key future trends in the sporting industry, from tech innovations to evolving markets, and how you can be best placed to use them.

Who should attend

Executive Accelerator is a highly personalised programme for professionals and entrepreneurs from any industry in mid- to senior-level roles. If you’re ready to challenge yourself, grow as a leader, make new connections, accelerate your career in the sports industry, and reach your potential, join us for this unforgettable experience.

We look forward to welcoming you.

  • Duration
    5 Days
  • Type
    Accommodations not provided
  • Division
  • Location
    London + Manchester, UK
  • Price
  • Contact Admissions

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