Next Gen: The Manchester City Sports Business Programme

Explore the sports world in an unforgettable and immersive two weeks spent in London and Manchester.

Next Gen: The Manchester City Sports Business Programme is the innovative new summer sports business programme for teens. You will not learn to play, you will learn to lead.

Sport can teach you about leadership, life, and being a curious, accomplished and emotionally intelligent human being. This educational programme for 15 to 18 year-olds takes place across London and Manchester in an immersive two weeks that will jump-start your career ambitions, life learnings, leadership foundations and an understanding of the expansive world of sport.

Download the programme brochure

Key benefits

The programme provides behind the curtain access to an elite team and the sporting industry at large. The curriculum is organised around key pillars of sport, business and personal growth. Each day will focus on a theme, from leadership to entrepreneurship, or a deep dive into psychology or branding.

Your course leaders will guide you through the topics and introduce you to special guests who are athletic icons, industry experts and cultural insiders. You will be let into the mindset of elite athletes and an English Premier League club: Manchester City. Your classroom will span the commercial and cultural capital of London and the heartland of football, Manchester.

Highlights

The business of sport
Get insider knowledge on growing a business, whether a multi-billion pound club or a grassroots start-up. Meet the individuals who make global spectacles like the Olympics and Champions League happen. Hear case studies including the entrepreneur who founded a sportstech firm worth £4M in five years, and the data scientist using insights to accelerate the goal stats of a Premier League striker.

Changemakers
Get to know the people and ideas forging new frontiers in the sports world. Uncover the latest innovations and market trends; including the rapid growth of esports, set to reach 646 million viewers globally by 2023. Understand the vital role that sport now plays within climate action, equality and activism, and learn about projects making a difference to communities around the world.

Careers
Discover the wide range of sports-based careers available, enabling you to make your passion your profession, and reflect on where you might fit into the future of this $500B global industry. Experts will be on hand to support you to create a compelling covering letter or university application, to succeed at an interview, and to overcome imposter syndrome.

Who should attend

Students are sports enthusiasts, future entrepreneurs, young athletes, social justice advocates, eGamers and storytellers aged 15-18. Above all, you follow your curiosity and passion. As you shape your own ideas about leadership, this programme will give you the grounding to understand your potential against the backdrop of the sports world.

For more in-depth information about the programme, Download our brochure here.

Watch our Information Session

Get the inside scoop on the curriculum and the academics as well as guidance on the application process. Click here to watch.