Learn to think differently inside businesses and evolve as a modern leader.
The future decision makers and shapers of the industry need to be skilled in leading with purpose and through complexity, taking calculated risks and reading the play in a changing context whilst also being ready to scout, adopt and embed a culture of innovation especially in areas of the game that face the most challenges including participation, commercial, governance, content and regulation. The sporting industry and beyond will be looking to leaders who are generalists, specialists, evangelists, change agents and deal-makers all at once.
The Business of Football: 16 - 17 March, 2023
Join us to experience a unique perspective on how the business of football is changing and evolving, and understand what those within and beyond the sport industry might learn from football’s successes and failures.Explore
Executive Accelerator: 24-28 April, 2023
The Executive Accelerator will help you navigate the critical transition from successful professional to strategic leader in an immersive week based at the Etihad.Explore
The Future of Fan Engagement: 11 - 12 May, 2023
Uncover what City Football Group can teach us about reaching, captivating and monetising the global fanbase, and how this can translate into a wider, more engaged customer base for all.Explore
Leading Elite Performance: 25 - 26 May, 2023
Hear what goes on inside dressing rooms and boardrooms alike in order to deliver results at the highest level. From sports psychologists to executive team leaders to athletes themselves, this course is set to give you the edge on developing talent, forging cultures of excellence, and delivering success.Explore