Katharine Curran

Head of Marketing MCWFC, City Football Group

Kath joined CFG on the Graduate Scheme, having previously worked in the sports industry as a tennis coach and sports camp manager. Kath currently leads the group’s dedicated Metaverse Team, identifying, developing and executing projects in the Blockchain and Metaverse space. The team has led on a number of NFT drops, and is also responsible for Manchester City’s virtual experiences, working with Roblox and Sony to develop next-gen fan engagement platforms. Kath co-founded and now co-chairs City Football Group’s global Women’s Network, having written her MA Thesis on gender diversity in sport governance while at the Institute of Sports Humanities.