Flo Williams

Professional Rugby Player & Women’s Sport Lead, MATTA

With 15+ years as an elite Rugby player at various Premiership clubs, currently with Saracens, and internationally capped with Wales, Flo balances her sporting prowess with a career in sports marketing, initially founding her own agency, The Perception Agency, before joining MATTA as Women’s Sports Lead.

Having admired MATTA’s work with the Lionesses, the Red Roses and England Womens Cricket, she joined to help MATTA realise its potential to be a global force and leading voice in the marketing of women’s sport. She combines her real-world experience as a female athlete with a passion for design, marketing and communication to ultimately attempt to change the perception of women’s sport for good.