Thank you for attending our one-day forum at the Etihad Stadium

The CFLI in Focus forum brought together leading football and sport business experts working across the industry to share insights, engage in thought-provoking discussions and make valuable connections with like-minded peers.

This one-day forum was an opportunity to develop knowledge and tools to effectively navigate today’s complex and rapidly changing sports business ecosystem. A curated line-up of respected industry speakers from our partners at City Football Group and the wider sports business sector shared cutting-edge knowledge on trending topics such as AI, fan engagement, commercial ventures in sport, and more.

Future Forums will be announced in due course.

  • When
    Thursday, 9 May 2024
  • Where
    The Etihad Stadium, Manchester, UK

Insights Hear insight and expertise from those situated at the heart of the global sport industry

Discussion Engage in topical and thought-provoking discussion panels

Networking Make valuable connections with like-minded professionals


  • • Welcome Address
  • • Discussion Panel: The Future of Fan Engagement
  • • Keynote: Leadership – How to develop a high performance environment
  • • Discussion Panel: The AI Revolution in Sport
  • • Discussion Panel: Diversifying Commercial Ventures in Sport
  • • Networking Drinks: Connect with industry peers and professionals


Our 2024 speakers are listed below.

Additional Information

  • Delegates who attended the Thought Leaders Forum included professionals from the following organisations:

    The Education Group (TEG) London
    ARC Event Consultancy Ltd
    Black Oryx Sports LTD
    British American Football Association
    British Cycling
    British Triathlon
    British Universities and Colleges Sport (BUCS)
    Canterbury Christ Church University
    Carbon Jacked
    City Football Group
    City in the Community Foundation
    Downtown Youth Sporting Club
    Durham University
    EFL (English Football League)
    Emirates Trade & Investment
    Hello2morrow Ltd
    International Olympic Committee
    Kick It Out
    Leaders in Sport
    Matthew Radley & Associates
    MDR Mayfair Sports and Entertainment
    Newcastle University
    Nottingham Trent University
    Onside Law LLP
    Salford Red Devils Rugby League Club
    Sky Sports
    Sportfive UK Ltd
    The Football Association
    The Mintridge Foundation
    The Rugby Football League
    The Well HQ and IDA Sports
    University Academy 92
    University of Manchester
    Whitelodge Ltd
    Women’s Sport Trust
    Women in Football
    YMU Group

  • General Admission £350.00 (+ VAT)

    For multibuy discounts, please contact our team: 

  • Registration for the Forum will be between 9:30 – 10:00am. To enter the forum, you will be required to present your Eventbrite ticket.

    We encourage all delegates to arrive early to ensure they have plenty of time to register and take their seats ahead of the forum starting at 10am with a welcome from Jenny Morris, Director at City Football Leadership Institute.

  • The one-day Thought Leaders Forum will be taking place at the Etihad Stadium.


    Etihad Stadium,

    Etihad Campus,


    M11 3FF


    View on Google Maps

  • Delegates should enter via the South Stand entrance at the Etihad Stadium.

  • Free parking will be available at the Etihad Stadium (Yellow Car Park) on the day of the forum.

    A map of the Etihad Stadium, including car parks, can be viewed here.

  • Refreshments throughout the day and lunch will be provided. We also invite you to join us for networking drinks in the Legends Lounge at the end of the event (alcoholic and non-alcoholic options will be available).

    If any delegates have any specific dietary requirements, please email with further details. The deadline to submit any requests is Tuesday 30 April.

  • The Etihad Stadium is a fully accessible stadium. To discuss any accessibility requirements, please contact our team at

  • If you have any additional queries about the forum ahead of attending, please reach out to our team at

CFLI in Focus: Equipping Leaders For The Future