The Business of Football
An educational grounding in the football business ecosystem.
Football is widely recognised as one the most powerful sports in the world, with an estimated 3.2 billion fans around the world and a financial impact of £7.6 billion in the UK alone.
The Business of Football will delve into how City Football Group, and others, develop their business ecosystems – from clubs to fans, media to agents, and players to associations. Hear from analysts of football economics, executives who have defined the Premier League era, and strategists who are constantly tracking what’s coming next in the industry.
Participate in workshops that include how new trends and opportunities are developed and how emerging global markets, new club acquisition, and phenomena like esports are all linked.
Course Delivery
The Business of Football course will be delivered via a two-day in-person experience in Manchester, followed by twelve hours of online content that will be split across multiple two-hour live virtual sessions.
Find dates and times for the two separate March and July 2024 The Business of Football courses below.
Faculty & Guest Speakers
Details on this course faculty and guest speakers will be released soon.
Topics Explored
The Business of Football will explore:
A 360-degree understanding of the business ecosystem of football
Strategies for local and global growth
Lessons from the evolution and growth of the Premier League
Fan engagement as a key business principle
Engaging with new markets and audiences
The influence of technology in football’s future development beyond the pitch
Outcomes
- Have an informed perspective and understanding of the football business ecosystem and wider sports industry.
- Gain practical knowledge and insight that can be applied in your workplace and career.
- Enjoy a unique level of access to people of prominence in and around the sports industry.
- Establish new relationships and expand your professional network.
- A certificate from City Football Leadership Institute upon successful completion of the course.
Who Should Attend
The Business of Football is open to any individuals looking to develop fresh perspectives on the business ecosystem of football.
Whether you are just starting your career journey or you are well established within the sector, this course will offer you a learning experience that will be beneficial to your professional and personal development.
We welcome any individuals who are:
- 18 years of age and older.
- Current working professionals in the industry.
- Currently studying for or graduated with a related qualification.
- Aspiring for a career within the sector.
- Interested in understanding of the business ecosystem of football.
Useful Information
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The Business of Football course will be delivered via a two-day in-person experience in Manchester, followed by twelve hours of online content.
The Manchester location will be announced soon.
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The dates and times (UK) of our March 2024 course are listed below.
- In-Person Experience: 14-15 March 2024, 9am – 5pm
- Online Content Schedule: two-hour live virtual sessions:
- Wednesday 20 March, 5:30pm – 7:30pm
- Wednesday 27 March, 5:30pm – 7:30pm
- Wednesday 3 April, 5:30pm – 7:30pm
- Wednesday 10 April, 5:30pm – 7:30pm
- Wednesday 17 April, 5:30pm – 7:30pm
- Wednesday 24 April, 5:30pm – 7:30pm
All live virtual sessions will be recorded and made available to participants after the session has taken place. Dates and times listed may be subject to change.
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The dates and times (UK) of our July 2024 course are listed below.
- In-Person Experience: 11-12 July 2024, 9am – 5pm
- Online Content Schedule: two-hour live virtual sessions:
- Wednesday 17 July, 5:30pm – 7:30pm
- Wednesday 24 July, 5:30pm – 7:30pm
- Wednesday 31 July, 5:30pm – 7:30pm
- Wednesday 7 August, 5:30pm – 7:30pm
- Wednesday 14 August, 5:30pm – 7:30pm
- Wednesday 21 August, 5:30pm – 7:30pm
All live virtual sessions will be recorded and made available to participants after the session has taken place. Dates and times listed may be subject to change.
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The twelve hours of online content will be delivered and split across multiple two-hour live virtual sessions.
All virtual sessions will be recorded and made available to participants after the session has taken place.
Whilst attendance of these virtual sessions is not mandatory, participants that do attend live will have the benefit of being able to engage with faculty and guest speakers during the session.
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Register now for The Business of Football before places get fully booked.
The next available course to attend is 14–15 March 2024, with another course running 11–12 July 2024.
This course does not require an application to attend. Interested participants can simply register to book their spot.
Masterclasses
Our suite of masterclasses offer participants unrivalled insight and access to industry experts. Each masterclass has been tailored to provide an immersive learning experience for those seeking to acquire a deeper practical knowledge of a specific area in the business of sport.
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