Masterclasses
Masterclasses offer unrivalled insight and access to industry experts
Our Masterclasses offer participants unrivalled insight and access to industry experts situated at the heart of the global sport industry. Each masterclass has been tailored to provide an immersive learning experience for those seeking to acquire a deeper practical knowledge of a specific area in the business of sport and beyond. Masterclasses will be delivered via a one-day in-person experience in London, followed by ten hours of online content.
Sport in the Media
The media is critical to the long-term prosperity of sport, playing a vital role in sharing public perception, increasing fan engagement domestically and globally, promoting athletes and teams, and generating revenue through broadcasting rights and sponsorship deals. This masterclass provides participants with a comprehensive understanding of the intersection between sports and media.
EXPLOREGrowing a Global Brand
Growing a strong and recognisable brand is crucial in the highly competitive world of sport and business. This masterclass equips participants with the knowledge and skills required to establish and maintain a successful brand in both the global sports industry and beyond.
EXPLOREAcquiring and Managing Talent
This masterclass has been designed to equip participants with the knowledge and skills required to effectively identify, acquire, manage, develop, and retain talent within a high-performance sporting environment. Gain insights into how these fundamental areas establish on-pitch success, but also the lucrative revenue that is generated through the transfer market and selling of players.
EXPLOREHigh Performance Leadership
Leadership in high-performance environments is a key pillar in achieving organisational success. Throughout this masterclass, participants will develop practical strategies that will improve group cohesion, embed a learning environment that fosters competence, and create a culture that pushes for sustained success.
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