Online Masterclasses
Study with City Football Leadership Institute, wherever you are.
Our Masterclasses offer participants unrivalled insight and access to industry experts situated at the heart of the global sport industry. Our Online Masterclasses are delivered online across four 90-minute sessions. Each session will be recorded and available on-demand for students. Enjoy a unique level of access to people of prominence in and around the sports industry, and gain practical knowledge and insight that can be applied in your workplace or career.
Building a Strong Workplace Culture
This online masterclass offers a comprehensive exploration of advanced leadership principles and strategies aimed at creating a thriving organisational culture. Participants will delve into key topics, including building a psychologically safe environment, fostering a shared vision and commitment culture, mastering the art of giving and receiving feedback, and developing a learning environment to foster a growth mindset.
EXPLOREAcquiring and Managing Talent in First Team Football
The Acquiring and Managing Talent in first-team football masterclass is crafted to provide participants with the expertise and capabilities needed to identify, acquire, manage, retain and evaluate talent. The course will explore the importance of these aspects, how they contribute to on and off-field success and how they differ from an academy environment. By the completion of this masterclass, participants will have developed the knowledge, skills and confidence to apply relevant frameworks and case studies to real-life scenarios.
EXPLOREDeveloping Global Brand Strategies
The masterclass will be supported by leading industry experts currently working in the broader area of sports marketing with expertise in social media management and fan engagement. They will share examples of successful campaigns and the key metrics that are important to implementing their strategies. At the end of this masterclass, participants will have gained insight into how to develop and implement a brand strategy that will effectively outline approaches for growing a global brand.
EXPLOREStorytelling in Sport
Participants will investigate the skills and techniques storytellers use on different platforms, including films, documentaries, radio, blogs, and podcasts. Through a combination of case studies and hands-on exercises, participants will understand the critical elements that go into telling a story through each of these mediums and what the future might bring in the industry.
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