Storytelling in SportRegister

Aged 18-25? You are eligible for our Career Booster Initiative! Contact our Admissions team at to redeem a significant discount on this Masterclass.

Sport has a symbiotic relationship with the media.

The characters, stories and events of every sport provide a narrative as thrilling and dramatic as any TV soap opera. But how are the stories told? In this online masterclass, participants will delve into match reporting and the diverse landscape of sports storytelling, exploring how narratives unfold across various media platforms.

Participants will investigate the skills and techniques storytellers use on different platforms, including films, documentaries, radio, blogs, and podcasts. Through a combination of case studies and hands-on exercises, participants will understand the critical elements that go into telling a story through each of these mediums and what the future might bring in the industry.


Masterclass Delivery

This Masterclasses will be delivered online across four 90-minute sessions. Each session will be recorded and available on-demand for Students.

Please note this is an online course only. Our In-Person Masterclasses options are listed here.

  • Early Bird Price
    Career Booster Initiative Early Bird Price (18-25 year olds)
    Inclusive of VAT. Early Bird prices end on Friday 31st May.
  • Register
  • Date
    Next Available:3 September 2024–
    12 September 2024
  • Duration
    2 Weeks
  • Type
  • Division
  • Location
  • Contact Us


Masterclass Outcomes

By the end of this course, students will be able to:

  • Identify the ingredients of a compelling sports documentary.
  • Understand how to create and deliver sports journalism content from source to consumer on different platforms.
  • Enjoy a unique level of access to people of prominence in and around the sports industry.
  • Establish new relationships and expand your professional network.
  • Gain practical knowledge and insight that can be applied in your workplace and career.
  • A certificate from City Football Leadership Institute upon successful completion of the masterclass.

Who Should Attend

Masterclasses are open to any individuals looking to develop fresh perspective and understanding of acquiring and managing talent in the football ecosystem.

Whether you are just starting your career journey or are well established within your sector, this immersive masterclass will offer you a learning experience that will be beneficial to both your professional and personal development.

We welcome any individuals who are:

  • 18 years of age and older.
  • Current working professionals in the industry.
  • Currently studying for or graduated with a related qualification.
  • Aspiring for a career within the sector.
  • Interested in talent acquisition in football.

Masterclass Structure

  • This Masterclasses will be delivered online across four 90-minute sessions.

    • Tuesday 3rd September 2024 (5-6:30pm BST) – Sports Film Making
    • Thursday 5th September 2024 (5-6:30pm BST) – Match Reporting
    • Tuesday 10th September 2024 (5-6:30pm BST) – Sports on the Radio
    • Thursday 12th September 2024 (5-6:30pm BST) – So, what’s next, sports fans?
  • We are offering an Early Bird discount of 33% across all of our Masterclasses. This discount is stacked on top of the Career Booster Initiative discount, saving 18-25 year olds 50%!


    All delegates that register for a Masterclass during our Early Bird window will also receive a complimentary Live Stream pass for our CFLI in Focus: Equipping Leaders for the Future Forum on Thursday 9th May, worth £40!


    Early Bird: 


    Early Bird discount ends on Friday 31st May and prices will increase.


    Full Price:


    For more information and to redeem the Career Booster Initiative discount, please contact our Admissions Team at

  • Learning Outcomes:

    • Gain insight into storytelling strategies used to produce clips and documentaries.
    • Understand the techniques required to produce different films for a variety of purposes.
    • Understand how to make an impact with video content on social media.
  • Learning Outcomes:

    • Gain insights into how to structure a match report.
    • Understand how content differs from platform to platform.
    • Identify how multi-media content delivers distinctive reporting.
  • Learning Outcomes:

    • Understand what is required to compile a radio sports bulletin.
    • Explore the practical skills needed to write and read a short radio bulletin.
    • Identify the critical requirements for a career in sports broadcasting from a professional broadcaster and academic.
  • Learning Outcomes:

    • Explore key elements of this specialism and future opportunities.
    • Gain insight into the role of podcasts and how this is providing another medium for sports fans.
    • Gain insights into the future of sports journalism.

Multimedia Sports Journalism (In-Person)

This masterclass offers participants an immersive exploration into the dynamic field of sports journalism, providing insights into what occurs in a daily editorial meeting. Delivered via a one-day in-person experience in London, you'll learn from Global Television Journalist, David Ford.


In-Person Masterclasses

Our one-day Masterclasses are designed to fast track your career development. Delivered via a one-day in-person experience in central London, you will experience four insightful sessions taught by industry leaders. This is your opportunity to expand your network with like-minded individuals.


Online Masterclasses

Our Online Masterclasses allow flexible learning, wherever you are. Gain practical knowledge and insight that can be applied in your workplace and career. Delivered across four 90-minute sessions, you'll be taught by industry leaders - enjoying a unique level of access to people of prominence in and around the sports industry.


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