Lynsey Pennie-Douglas

Head of Client Strategy UK & Ireland, Nielsen Sports

Lynsey joined Nielsen Sports in 2016 and heads up the client strategy team in the UK, providing strategic insights and measurement to major rights holder and brand clients. Key clients include City Football Group, World Athletics, F1 and Expedia Group.

Lynsey has over 15 years experience in the sport’s industry, both rights holder side with Williams F1 and on major brand’s sponsorship activation, including Land Rover and Lucozade Sport. Outside of her career, Lynsey achieved 30 caps for Scotland including playing in two Rugby World Cups and was previously chair of Wasps Ladies FC.