Jenny Morris

Jenny’s expertise in sports business comes from over 15 years of working within a range of high-profile organisations, including England Rugby, The FA, and The Rugby Football League. Jenny joined City Football Leadership Institute in 2022, after 7 years as Director of Delivery for British Universities and College Sport (BUCS), where she was responsible for all direct and partnership-based delivery across 52 different sports. During her career, Jenny’s experience within the industry has covered the full spectrum of sport administration, from health and physical activity to policy and governance reform, as well as high-performance elite sport, including major events such as London 2012 and the Rugby World Cup 2015.