Join us for Speaker Series ‘Storytelling in Sport’ webinar
Our Speaker Series is back for 2024 – free online webinars that discuss industry trends and challenges across the sporting world.
Join us on Wednesday 6th March (12pm GMT) for an interview and Q&A session with David Ford, CFLI’s Sport in the Media Course Leader, as he discusses the topic of ‘Storytelling in Sport’.
Storytelling is the central to the way we consume sport. These narratives transform athletes into heroes, connect fans with their favourite teams and add context to major events. Storytellers have a unique ability to create emotional responses and drive audiences in massive numbers to print, radio, podcasts, TV and documentaries. Join us on Wednesday 6 February to hear David’s thoughts on storytelling in sport and the most effective techniques to boost engagement and captivate audiences.
Register now for this interactive 45-minute interview and Q&A session with CFLI’s Sport in the Media Course Leader to get his expert insights into improving your storytelling skills and how to apply them to different areas within business and sport.
David Ford: Global Sport Journalist
David Ford has more than 30 years broadcast news experience at the BBC, Sky Sports News, CNN and Al Jazeera. He began his journalism career as the Macclesfield Town reporter at Messenger Newspapers before moving to BBC Radio Leeds, Radio London and Radio Five Live. He produced news shows on BBC One and the News Channel before spending eight years as the Executive Producer at Sky Sports News.
David later spent ten years as a programme executive at CNN and now works as a programme editor at the Al Jazeera news channel in Qatar. He is a lifelong Manchester City fan.