Learn the business of football.
City Football Leadership Institute offers invaluable insight, bespoke education, and unrivalled access for those aspiring to excel within the business of football, sport and beyond.
Learn MoreSport in the Media Masterclass - 24 November 2023
The media is critical to the long-term prosperity of sport, playing a vital role in sharing public perception, increasing fan engagement domestically and globally, promoting athletes and teams, and generating revenue through broadcasting rights and sponsorship deals. This masterclass provides participants with a comprehensive understanding of the intersection between sports and media.
EXPLOREGrowing a Global Brand Masterclass - 26 January 2024
Growing a strong and recognisable brand is crucial in the highly competitive world of sport and business. This masterclass equips participants with the knowledge and skills required to establish and maintain a successful brand in both the global sports industry and beyond.
EXPLOREThe Business of Football - 14 - 15 March 2024
An educational grounding in the football business ecosystem, exploring everything from the economic forces to value creation, and how new phenomena alongside existing trends contribute to one of the world’s biggest sports.
EXPLOREAcquiring and Managing Talent in Football Masterclass - 26 April 2024
This masterclass has been designed to equip participants with the knowledge and skills required to effectively identify, acquire, manage, develop, and retain talent within a high-performance sporting environment. Gain insights into how these fundamental areas establish on-pitch success, but also the lucrative revenue that is generated through the transfer market and selling of players.
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