Join our Online ‘Storytelling in Sport’ Masterclass in September!
Participants will investigate the skills and techniques storytellers use on different platforms, including films, documentaries, radio, blogs, and podcasts.
Aged 18-25? You are eligible for our Career Booster Initiative! Contact our Admissions team at admissions@cityfootball-leadership.com to redeem a 25% discount on this Masterclass.
Building a strong and recognisable brand is crucial in the highly competitive worlds of sport and business. This masterclass will equip participants with the knowledge and skills required to establish and maintain a successful brand in both the global sports industry and beyond.
This masterclass offers unrivalled insight and access to industry experts and has been tailored to provide an immersive learning experience for those seeking to gain a comprehensive understanding of the key principles and strategies involved in growing a global brand by exploring this topic through well-crafted subjects that provide unique insights into the industry.
Check out our free Speaker Series Webinar with Course Leader, Dr Nick Wilde, as he discussed the topic of ‘Tackling New Markets’.
Masterclass Delivery
Masterclasses will be delivered via a one-day in-person experience in central London, followed by ten hours of online content that will be split across multiple two-hour live virtual sessions.
Find dates and times for the May 2024 Growing a Global Brand masterclasses below.
Masterclass Leader & Guest Speakers
Details on this masterclass leader and guest speakers will be released soon.
The Growing a Global Brand masterclass will explore:
Assessing the competitive environment and effective use of market research
Understanding the customer and key stakeholders
Deciding which markets to enter
Developing the global marketing plan and global brand strategies
Preparing a fan engagement strategy for global markets
Creating content for social media activities
Successful marketing strategies in overseas markets
Evaluating the success of the global marketing plan
Nick Wilde has over 25 years’ experience in global marketing education and consultancy. He has conducted pioneering research on football fan consumption in Argentina, Spain and England, working closely with the marketing departments at Boca Juniors, Estudiantes and Racing in Argentina. Having lived and worked in Argentina, Mexico, China and Spain, he has a global outlook on sport management and is an expert on the global marketing of sports brands. Nick is a visiting professor at the Real Madrid Graduate School in Madrid, where he teaches students in English and Spanish from over thirty d
Read MoreMasterclasses are open to any individuals looking to develop fresh perspectives and understanding of the key principles and strategies involved in growing a global brand.
Whether you are just starting your career journey or are well established within your sector, this immersive masterclass will offer you a learning experience that will be beneficial to both your professional and personal development.
We welcome any individuals who are:
Masterclasses will be delivered via a one-day in-person experience in central London, followed by ten hours of online content that will be split across multiple two-hour live virtual sessions.
The central London location is 30 Bedford Square, WC1B 3EE.
The dates and times (UK) of our May masterclass are listed below.
All live virtual sessions will be recorded and made available to masterclass participants after the session has taken place.
The ten hours of online content will be delivered and split across multiple two-hour live virtual sessions.
All virtual sessions will be recorded and made available to masterclass participants after the session has taken place.
Whilst attendance of these virtual sessions is not mandatory, participants that do attend live will have the benefit of being able to engage with the course leader and guest speakers during the session.
Register now for one of our Growing a Global Brand masterclasses before places get fully booked.
Masterclasses do not require an application to attend. Interested participants can simply register and join the course.
Our suite of masterclasses offer participants unrivalled insight and access to industry experts. Each masterclass has been tailored to provide an immersive learning experience for those seeking to acquire a deeper practical knowledge of a specific area in the business of sport.
ExploreAn educational grounding in the football business ecosystem, exploring everything from the economic forces to value creation, and how new phenomena alongside existing trends contribute to one of the world’s biggest sports.
ExploreParticipants will investigate the skills and techniques storytellers use on different platforms, including films, documentaries, radio, blogs, and podcasts.
One of the first steps in your sports career journey is understanding what you love and what you are good at.
Join us for a wide range of In-Person or Online Masterclasses throughout June and July!