Growing a Global Brand Masterclass

Identify the key elements that contribute to the successful establishment of a global brand.

Building a strong and recognisable brand is crucial in the highly competitive worlds of sport and business. This masterclass will equip participants with the knowledge and skills required to establish and maintain a successful brand in both the global sports industry and beyond.

This masterclass offers unrivalled insight and access to industry experts and has been tailored to provide an immersive learning experience for those seeking to gain a comprehensive understanding of the key principles and strategies involved in growing a global brand by exploring this topic through well-crafted subjects that provide unique insights into the industry.

Outcomes

• Identify the key elements that contribute to the successful establishment of a global brand.
• Analyse and understand market trends, competitor strategies and emerging opportunities that inform brand positioning.
• Understand the role of storytelling in shaping a brand’s identity.
• Understand the importance of localisation while maintaining a global brand image.
• Develop strategies to build brand awareness in different markets.
• Understand the evolving role of stakeholders, including customers, employees, investors, and communities, in shaping a brand’s reputation.
• Enjoy a unique level of access to people of prominence in and around the sports industry.
• Establish new relationships and expand your professional network.
• Gain practical knowledge and insight that can be applied in your workplace and career.
• A certificate from City Football Leadership Institute upon successful completion of the masterclass.

Who Should Attend

Masterclasses are open to individuals 18 years of age and older and do not require an application to attend. Interested participants can simply register and join the course.

We welcome any professionals looking to develop fresh perspectives and understanding of the key principles and strategies involved in growing a global brand. Whether you are just starting your career journey or you are well established within your industry, this immersive learning experience will offer you a learning experience that will be beneficial to your professional and personal development.

Delivery

Our Masterclasses will be delivered via a one-day in-person experience in central London, followed by ten hours of online content.

Registrations

Register now for our Growing a Global Brand masterclasses. We have two dates available:

• Friday 26 January 2024
• Friday 17 May 2024

Further Information

More details on this masterclass, including faculty, will be released soon.